After using Sponsored InMail to drive registrations for George Fox University’s programs, Richard McNeal, a Digital Marketing Administrator, observed: Over 100 advertisers participated in a pilot program leading up to today’s release. And strict limits on how often LinkedIn members can receive InMail ensures your message gets maximum mindshare. Reach members when they’re most engaged: With real-time delivery, Sponsored InMail messages are only delivered when members are active on LinkedIn. And our responsive design ensures your message looks great on any screen, large or small. Personalize your outreach to prospects: Sponsored InMail is a great channel for marketers to easily craft relevant messages without restrictive character counts.ĭrive conversions with mobile-optimized features: Generate leads with a persistent call-to-action (CTA) button on mobile and desktop. Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text Ads, directly through Campaign Manager using your advertising account with LinkedIn. With Sponsored InMail you can engage your target audiences in a personalized, direct and meaningful way.
That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale.
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